Let's put this in perspective. It's a $750 module - half the price of the 2box. It is a sonic blank slate that allows you to choose from thousands of instrument sounds, add FX, etc.
What does the competition that sells for much, much more offer? On the whole, a locked box with limited sounds. Even 2box can only be exploited properly with a third-party tool, a hardware hack and some experience.
And let's not forget that most buyers are not at all like the enthusiasts we have here or on the other FB groups and forums. They are punters who buy a kit, plug it in and play it. That's it.
Time will tell, but I can't see John Emrich, FXpansion and the development team putting their names to a second-rate offering.