Let's put this in perspective. It's a $750 module - half the price of the 2box. It is a sonic blank slate that allows you to choose from thousands of instrument sounds, add FX, etc.
What does the competition that sells for much, much more offer? On the whole, a locked box with limited sounds. Even 2box can only be exploited properly with a third-party tool, a hardware hack and some experience.
And let's not forget that most buyers are not at all like the enthusiasts we have here or on the other FB groups and forums. They are punters who buy a kit, plug it in and play it. That's it.
Time will tell, but I can't see John Emrich, FXpansion and the development team putting their names to a second-rate offering.
First I've never seen a 2Box module for $1500 US. So the "half price" "perspective" is a tad bit embellished and for the real price difference the 2Box offers way more for the price point than even most of the modules that truly are closer to twice it's cost....and stands alone in it's feature set. That said, I do agree with your statement in general about the punters but we would be remiss if we didn't point out the limitations of the is compared to the only real competition it has in this category. I myself even when beginning my journey, as punter, was looking for exactly what was available module wise in this category of which there were none. VSTs were the appeal that drew me in because of sound quality but I had to settle for the closest "synthesized" option available at the time. I would have been upset if upon buying this unit if no one had pointed out it's limitations compared to my other options especially in reference to the future upgrades as my drumming skills increased. Not all "punters" are "impulse" buyers and most that are, become quickly disappointed with their purchase shortly after they discover what options were available if they had only taken time to search. Just because one is a "punter" does not mean they don't want to get the most for their money. Full disclosure and information is key to and educated decision and purchase.
Also we both know that "Hack" is harsh description that usually implies some sort of illegal or unethical act which is so far from the truth,(unless referring to my drumming where the term is quite accurate)

and the "Modifications" made to enhance the 2Box are far from evasive, permanent or subversive and can be performed by even the most inexperienced "punter" with no specialty tools or skill set. So at least the 2Box can be "exploited" properly with very few future limitations in expandability and flexibility while this particular module will never be more than what you see. As for "second rate", as in "crappy gear" I highly doubt it also, but most definitely "second" to flexibility and features to 2Box none the less.